We are Imagination
Experience is everything
Recent work
Hong Kong//Brand communications
Discovering future potential through past tradition. Yuda
Rediscovering and reinterpreting what made luxury hotel brand Yuda iconic
Hong Kong//Corporate theatre
Maximum fun, minimum (environmental) impact. Bloomberg
When organising an eco-friendly event for a world-leading philanthropy program, we ended up taking out the trash
London//Interactive experience
Where do you want to go today? Swire Properties
Groundbreaking 3D mapping system, backed by location-aware interactive kiosks
Sydney//Corporate theatre
Drawing people to 3D TV. Panasonic
Using projection-mapping and surround audio to create a feeling of total immersion, audiences were drawn into Panasonic’s world of groundbreaking new technology
Hong Kong//Corporate theatre
Making a splash in Macau. Melco Crown Entertainment
Creating the ultimate launch for the ultimate show - "House of Dancing Water"
London//Investor Communications
Investor communications
Buzz
As part of a series of blogs looking ahead to seven experiences we think will help to define 2012, we look at the emotional and financial awakening of extremely powerful markets.
If you’ve been to YouTube in the last year - and who hasn’t? - You would have noticed that many of the videos now have pre-roll adverts on them. YouTube call them TrueView Ads, and they’re working out very well for the advertising industry.
Set against a backdrop of the eurozone crisis and a sluggish, knife-edge recovery in the United States, much media attention has been focused on the slow shift in the world’s centre of gravity towards the highly populated, emerging economic powerhouse that is China.
The year of the Dragon just arrived. In London, the Chinese New Year celebration takes place in Trafalgar Square on Sunday. I attended last year and the most interesting thing I felt was that almost half of people there were actually not Chinese.
The beauty of Imagination's new blog is that it can be many things to many people. Only yesterday, my fellow creative strategist Paul Warwick was writing a well conisdered piece about ROI and the Heisenberg Principle. Today, I'm sharing slightly less cerebral musings about our latest burger outing, to Meat Liquor...